What does the ISM in ISM Raceway stand for? The company is ISM Connect, with ISM standing for Integrated Screen Management. They're a technology company specializing in digital engagement and analytic product offerings. Based out of Pennsylvania, they sponsor the ISM Vision screens (at all NASCAR tracks) and provide the ISM Connect mobile screens seen on property during event weekends. Learn more about ISM Connect below.
Sponsors and Partners
Official Technology Partner and Naming Rights Sponsor
Desert Diamond West Valley Casino
O'Reilly Auto Parts
Rudy's "Country Store" and Bar-B-Q
United Site Services
Official Real Estate Partner