Corey LaJoie in the youtheory Restart Zone at Phoenix Raceway.

Phoenix Raceway President Bryan R. Sperber announced today that the health and beauty supplement brand youtheory® has been named the official sponsor of the Restart Zone at PIR for the Can-Am 500 race weekend on Nov. 11-13. The youtheory partnership marks the first sponsored restart zone at the track. Phoenix Raceway also welcomes youtheory as the official health supplement of the track.

“We are proud to partner with youtheory on the Restart Zone at Phoenix Raceway,” said Sperber. “The restart zone is an incredibly important element of our event. Having youtheory on board will further highlight what could end up being a pivotal aspect to the outcome. ” 

Youtheory, the leader in nutritional dietary supplement manufacturing, currently sponsors NASCAR XFINITY Series driver Corey LaJoie and his JGL Racing organization for the 2016 season. LaJoie was on hand as Phoenix Raceway welcomed its new partner with pace car rides for season ticket holders and other guests.

“We are thrilled to serve as the official sponsor of Restart Zone as NASCAR has been a great marketing partner for us over the past 3 years and we are proud to be involved on a large scale as a lifestyle brand,” said Nutrawise CEO Darren Rude. “Sponsoring Restart Zone, in addition to our ongoing partnership with Corey LaJoie, is great activation for youtheory’s brand while simultaneously continuing to increase awareness about our product line amongst the NASCAR fan base.”

Visit the link below to watch LaJoie educate fans about restart zone rules in a “Youtheory Restart Zone 101” video:

Fans who purchase tickets to the Can-Am 500 in the official Youtheory Restart Zone are eligible to receive a free special edition youtheory hat to wear as the cars race to the green flag. Visit  for details.

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