Phoenix International Raceway President Bryan R. Sperber, NASCAR and OCESA announced today that the NASCAR Mexico Toyota Series will make its United States debut at PIR during the March, 2013 race weekend. 

The landmark international event will run on Friday, March 1, as part of the SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series weekend at PIR.  The race will be televised in the United States, Mexico and Latin America. 

“This is a truly significant day in the history of Phoenix International Raceway, we are both humbled and excited to play host to the NASCAR Mexico Toyota Series’ first race in the United States,” said Sperber.  “We look forward to welcoming the Series’ great drivers, teams and fans to Phoenix and eagerly anticipate a great event.”

"NASCAR is proud to make this historic announcement with Phoenix International Raceway and OCESA. It represents the next step in the growth of the sport and the international impact NASCAR is making. This is a terrific opportunity to expose our fans in the United States to our exciting series from Mexico and continue to help the series and its impressive array of drivers reach new fans," said Brian France, NASCAR CEO and Chairman.

The 75-lap event will feature a format that includes a scheduled break after the first 50-laps followed by a 25-lap sprint to the finish.  A full field of drivers from the NASCAR Mexico Toyota Series is expected to participate in this history making race, including current points leader Daniel Suarez, driver of the No. 3 Equipo TELCEL.  

“After 10 years of tremendous efforts, NASCAR Mexico Toyota Series has achieved a points race in the U.S. market,” said Federico Alaman, Managing Director of the NASCAR Mexico Toyota Series.  “All of our competitors, series officials and partners are delighted to showcase our sport at a venue as prestigious as Phoenix International Raceway and bring the NASCAR Mexico Toyota Series to an American audience.”

“This is an important day for Toyota Mexico and the Series to showcase our teams, drivers and partners to a new audience,” said Ana Maria Vallarino, Director of Marketing for Toyota Mexico. “We look forward to kicking off the season at Phoenix International Raceway.”

The NASCAR Mexico Toyota Series will kick off its 10th season overall and seventh under the NASCAR banner at Phoenix International Raceway on March 1, 2013, followed by 14 races at eight different tracks throughout Mexico.

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