Fastest growing “natural kettle” potato chip joins PIR family of corporate partners

Boulder Canyon

Boulder Canyon™ Natural Foods has joined the Phoenix International Raceway (PIR) family of corporate partners, PIR President Bryan R. Sperber announced today. Boulder Canyon will make its debut February 24-27 during PIR’s SUBWAY Fresh Fit 500™ NASCAR event weekend.  

Boulder Canyon Natural Foods is a subsidiary of Inventure Foods (Nasdaq: SNAK). In addition to the fast growing all-natural snack food  company, Inventure’s brands include Jamba® All-Natural Smoothies, Burger King snacks, T.G.I. Friday’s® snacks, Poore Brothers® Kettle Cooked Potato Chips, Tato Skins®, Braids Pretzels, Bob’s Texas Style® potato chips and Rader Farms premium frozen fruits.

“The Phoenix International Raceway partnership is a great fit for Boulder Canyon,” said Terry McDaniel, President and CEO for Inventure Foods.  “The Raceway is a Phoenix fixture that offers a truly unique entertainment experience.  We’re looking forward to being part of the memories created this season.”

Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit Let the GO begin.

Phoenix International Raceway's corporate partners include: Anheuser Busch, Bashas' Supermarkets, Bennett Lane Winery/Turn 4 Wine, Casino Arizona, Chevrolet, Coca-Cola, Gatorade, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Banner Health, Crown Royal, Ford Motor Company, GEICO Insurance, Goodyear Tire & Rubber, Greater Phoenix Convention & Visitors Bureau, Inventure Foods/ Boulder Canyon™ Natural Foods, Kimberly-Clark Professional, Lowe’s Home Improvement Warehouse, Mars Snackfood, Meguiar's Inc., New Holland North America, Safety-Kleen, Perky Jerky, O’Reilly Auto Parts, ServiceMaster Clean, Southwest Ambulance, Sunoco, 3 Amigo’s Tequila, Toyota, and UPS.

This partnership between Boulder Canyon Natural Foods and International Speedway Corporation’s Phoenix International Raceway and Daytona International Speedway was arranged in part by Valley-based strategy firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project for Boulder Canyon Natural Foods was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “The brand's synergy with NASCAR's demographic made a launch at Phoenix International Raceway this February a reality and we’re also excited to bring Boulder Canyon chips to Daytona International Speedway this summer.”

For more on AP & Associates, visit:    

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