CRAVE Chips to Debut at SUBWAY Fresh Fit 600

Flavor-packed, Scottsdale-based chip becomes track's official

Tuesday, April 6, 2010

CRAVE Potato Chips, the official potato chip of Phoenix International Raceway, will make its debut April 8-10 at the SUBWAY Fresh Fit 600™ NASCAR event weekend. The new line of potato chips is the creation of former All-Pro linebacker and Arizona Cardinals player Jamir Miller, now CEO and Founder of Sack Time Snacks, Inc., based in Scottsdale, Ariz.

"CRAVE Chips are packed with flavor and they're the best tasting chips you will ever try," said Miller. "We are excited to have the fiercely loyal NASCAR fans at PIR be the first to sample our chips. The flavor and crunch is unmatched and while these aren't your grandfather's chips, they will be yours and your grandson's!"

CRAVE Chips will be available for race fans to sample on race weekend at PIR before hitting supermarkets.

CRAVE is a high-flavor, kettle-cooked potato chip. All-natural, gluten-free (with the exception of Malt Vinegar & Sea Salt), trans fat-free and cholesterol-free, CRAVE introduces four exciting flavors including Sassy Spuds, Hickory Barbecue, Malt Vinegar & Sea Salt, and Sea Salt & Cracked Pepper. CRAVE is prepared only with the purest, all-natural oils and seasonings.

About CRAVE Chips
CRAVE Chips (, based in Scottsdale, Ariz., is locally-owned and produced by Sack Time Snacks, Inc. CRAVE is the official potato chip of Phoenix International Raceway and will make its debut at 11 other International Speedway Corporation (ISC) NASCAR racing facilities through the 2012 season.

Tickets for this weekend's NASCAR action at Phoenix International Raceway can be purchased online at or by calling 1-866-408-RACE (7223).

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