Jeff Gordon Day in Arizona

Four-time champ hands over keys to SUBWAY Fresh Fit 600™ pace car

Jeff Gordon Day

Gov. Jan Brewer, Jeff Gordon, and Bryan Sperber pose
with the ceremonial key to the Phoenix International Raceway
pace car. (Photo: Mike Sepsick)

Monday, March 1, 2010

While there's not much of a winter in the Valley of the Sun, spring - as is the case with most places - still signifies a time of new beginnings: New spring flowers, longer, sunnier days, and a new race season at Phoenix International Raceway. On March 1, 2010, Phoenix International Raceway brought Arizona Gov. Jan Brewer and NASCAR superstar Jeff Gordon together to help celebrate the new NASCAR season and the upcoming SUBWAY Fresh Fit 600™ race weekend at PIR.

As part of a sunny Monday morning ceremony in front of the State Capitol, Gordon - with PIR President Bryan R. Sperber riding in the passenger seat - pulled up to Gov. Brewer's podium in a Chevrolet Camaro pace car featuring a paint scheme reflecting not just the SUBWAY Fresh Fit 600™, but also the state flag of Arizona.

Gordon exited the car and, during ceremonies attended by fans, legislators, and media, flipped the Camaro keys to Gov. Brewer - inviting her to serve as Honorary Pace Car Driver for the April 10 Sprint Cup Series event in her home state.

"I got the keys from Jeff Gordon," said Gov. Brewer. "And I can do it!"

As part of the NASCAR celebration at Arizona's Capitol, Brewer also proclaimed March 1, 2010 as "Jeff Gordon Day" in Arizona. The Governor read an official proclamation to those in attendance and Gordon - the 2007 SUBWAY Fresh Fit 500™ champion at PIR - accepted her accolades.

"I don't know how I got (to be honored with Jeff Gordon Day)," the four-time Sprint Cup Series champion said after the event. "But I'm proud. It's very cool."

Tickets for 2010 at Phoenix International Raceway can be purchased online at or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.

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2010 SUBWAY Fresh Fit 500

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