Fan Texting Service Implemented at PIR

Innovative system allows fans to call for and receive immediate assistance

Saturday, November 7, 2009

Phoenix International Raceway and International Speedway Corporation ("ISC") have partnered with InStadiumSolutions ("ISS") to implement a text message-based communication system which is being used at all 12 major ISC motorsports facilities. The service debuted in May and will make its first appearance at PIR for the November NASCAR event weekend.

The text messaging system allows fans to communicate directly with the racetrack's command post if assistance is needed in dealing with any special needs inside the facility. A successful test of the text messaging technology was conducted at Homestead-Miami Speedway during the 2008 Ford Championship Weekend, and the technology has been in place since the NASCAR Sprint Cup Series event weekend at Darlington this spring.

"In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to make this innovative technology available to our guests across all our facilities," said Dean Kurtz, Chief Guest Services Officer for ISC. "ISS's text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location. We are glad to work with ISS on this important customer service initiative for all our race fans."

Texting instructions will be placed prominently throughout Phoenix International Raceway via static signage and will be regularly broadcast through audio and video public announcements.

Tickets to witness the championship atmosphere of the November NASCAR event weekend at Phoenix International Raceway - with prices as low as $25 for the Checker O'Reilly Auto Parts 500 - can be purchased online at the newly-designed or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.

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