SUBWAY Fresh Fit 500 Start

Thursday, September 3, 2009

With a goal of enhancing fan experience and adding value, Phoenix International Raceway will provide additional grandstand comfort to race fans for the 2010 season - expanding the average PIR seat width to 22 inches from 18 inches. Additionally, the track is offering its most loyal fans - PIR season ticket holders - unprecedented value and benefits for 2010, with seven-race season-ticket packages starting at just $99.

"The experience of race fans attending our events has always been at the forefront of our planning and thinking," said PIR President Bryan R. Sperber. "The ability to enhance comfort while providing tremendous value is something we look forward to in 2010 and beyond."

Added elbow room won't be the only advantage for fans at Phoenix International Raceway in 2010. Season tickets for next season are on sale now, with select packages starting at $99 for seven days of racing. Season ticket holders will enjoy exclusive benefits for yet another year, including a substantial saving over the individual ticket price.

The savings don't stop with a single season ticket, though, as season ticket holders will have the chance to purchase additional Sprint Cup Series tickets at the special season ticket price - multiplying the savings for the most passionate of NASCAR fans.

2010 Phoenix International Raceway season ticket holders will receive an exclusive identification card that will provide special discounts at the track and with PIR partners, as well as special access to select PIR events.

Season ticket holders can select the best vantage point for all seven 2010 races at PIR, as they'll have the opportunity to upgrade or change seat locations before seats are open to the general public. Preferred parking is also a major benefit, as season ticket holders have the chance to purchase passes in advance for an easier entry to and exit from the NASCAR event weekend.

Looking for great access? An exclusive season ticket holder phone line will connect ticket holders directly with PIR account specialists, and season ticket holders will be the first to know when news breaks at PIR. If there's a track press release or exclusive NASCAR-related news e-mail on the way, season ticket holders will see it first and have the inside scoop before anyone else.

Don't miss out on 2010 at Phoenix International Raceway! Season tickets are available on the Web at

Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed or by calling 1-866-408-RACE (7223).

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