A New Look for PhoenixRaceway.com

Enhanced, exclusive content makes site a destination click

Thursday, April 9, 2009

With the green flag of its SUBWAY Fresh Fit 500™ NASCAR event weekend on the horizon, Phoenix International Raceway launched this week its newly-designed home on the Web at www.phoenixraceway.com.

Phoenix International Raceway’s fresh look online features an emphasis on sharp, sweeping imagery and enhanced distribution of key information for NASCAR fans. A wide range of elements featuring the true NASCAR experience at Phoenix International Raceway will allow viewers to immerse themselves in all things NASCAR throughout the year, at or away from the track.

“We are very excited about the debut of the new PhoenixRaceway.com,” said Phoenix International Raceway president Bryan R. Sperber. “Enjoying NASCAR racing at Phoenix International Raceway is all about the total experience and our new website is a great introduction into what fans can expect when they arrive at PIR for the green flag.”

Exclusive content, including photo galleries, video collections, and current and archived Phoenix International Raceway news are all part of the package designed to keep NASCAR fans and all track guests visiting PhoenixRaceway.com year-round. In addition to track-specific news, photos, and videos, the new PhoenixRaceway.com features feeds from RacingOne.com to give guests the ultimate in up-to-the-minute NASCAR know-how.

With improved navigational tools, the newly-designed site makes finding one’s way around Phoenix International Raceway’s home on the Web easier than ever before.

The new PhoenixRaceway.com is part of a redesign initiative by all International Speedway Corporation tracks with the intent of providing the latest and best in cutting-edge online technology.

Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed www.phoenixraceway.com or by calling 1-866-408-RACE (7223).

Related Topics

2009 SUBWAY Fresh Fit 500

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